Sports Illustrated – When Helmet Safety Meets Capitalism

by Greg Bishop, Sports Illustrated

Welcome to the most innovative and complicated corner of the sports world. To a market that’s morphing in ways both impactful and uncertain. To a space that is more focused on safety than ever before . . . and yet, insiders insist, not as safe as some might suggest. Welcome to the football helmet industry…

The hope for Shawn Springs—and for others in the helmet space but not necessarily in the helmet industry—is that with better ingredients football safety can advance much in the way car safety has, improving as bumper or seat-belt tech moves forward. Read More on @si.com